Sunlighten's Story
We bring light, hope and happiness to people everywhere.
More than anything, we care about you and your well-being. We're committed to innovating wellness products and services you can use to improve and extend your quality of life. And for 20 years we've been building a global community of businesses, consumers, and trusted experts to support you every step of the way.
From Darkness to Light
From day one, we have existed to help others.
Sunlighten’s story began over 20 years ago when Connie and Aaron Zack watched her brother’s life transform with the help of infrared light. A decade of failing to find relief from debilitating illness had brought him to a dark place in his health battle with chronic fatigue, mercury poisoning and spinal injury. A dentist recommended infrared light therapy, and it changed his life. He came to life again, able to create his art and do what he loves once again. He founded Sunlight saunas to share what he had found and bring this healing light to others.
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Inspired by his experience, the Zacks harnessed their history as pharmaceutical associates and committed everything they had to growing Sunlighten and mastering infrared light, bringing the most amount of infrared—and most health benefits—into the body so others could live their best lives, too. They’ve poured their lives into helping others through innovating and leading the infrared sauna industry.
Europe Expansion
In the year 2010, Steve Heykers, the driven CEO of The Waterhouse, faced an exciting new challenge. His company, globally renowned for its innovative wellness products, decided to take a new step into the European market with
the introduction of Sunlighten infrared saunas.
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The decision to expand into Europe was based on a growing demand for advanced wellness products that not only provided relaxation but also contributed to a healthy lifestyle. Steve, a visionary entrepreneur with a passion for well-being, saw Europe as a promising market for their infrared saunas, known for their innovative technology and therapeutic benefits.
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Steve's first step was establishing strategic partnerships in Europe. He identified Sunlighten as an ideal partner for their advanced infrared technology and quickly received approval for collaboration. Together, they aimed to conquer the European market with high-quality infrared saunas that not only brought relaxation but also contributed to users' health.
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With The Waterhouse's headquarters in Belgium serving as the base for their European operations, Steve Heykers' team began tackling the logistical challenges of introducing Sunlighten infrared saunas to the European market. They closely collaborated with local distributors, wellness centers, and retailers to effectively introduce the products.
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The launch of Sunlighten infrared saunas in Europe was celebrated grandly. Steve Heykers organized events and demonstrations in various cities to acquaint the public with the therapeutic benefits of infrared heat. The saunas quickly became a preferred choice for spas, fitness centers, and, notably, individual consumers seeking a holistic approach to their well-being.
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The positive reception of Sunlighten infrared saunas in Europe exceeded all expectations. People discovered the healing properties of infrared heat, ranging from detoxification and pain relief to improved blood circulation and stress reduction. The collaboration between The Waterhouse and Sunlighten soon became a symbol of success in the wellness industry.
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As Sunlighten infrared saunas spread across Europe, the partnership between The Waterhouse and Sunlighten grew into a success story. Steve looked back with pride on the initial steps in Europe and believed that they not only brought relaxation but also contributed to a healthier and happier life for people across the entire continent.
The name Sunlighten became synonymous with well-being. Sunlighten's infrared saunas were not just a product; they had become a symbol of the quest for a balanced and healthy life.
We want you to have the opportunity to feel great so you can do more of what you love–that's the vision behind our innovative approach to wellness.